0845 519 2568
The SEO industry is growing rapidly, and there are always new things coming to the table that experts are using to improve their search engine ranking efforts.
One of the trends that we have to look forward to now and in the near future is the use of voice search. It’s predicted to be the feature that people will use to look up information from this year onward. In this article, we’ll go into detail about what voice search is and how it’s going to affect the SEO industry and voice search market share.
Searching by voice is a feature on search engines that makes it possible for users to say what they want to look up. Voice interpretation technology has been in development for an incredibly long time, and it’s finally starting to come together.
Thanks to the addition of Automatic Speech Recognition (ASR), speech interpretation has become more customized for each person, allowing for a more fluid and convenient experience.
Voice search was first added to Google back in 2008, but its popularity has increased substantially since then. It’s expected that by 2020, this number will have risen by an additional 50% from where it currently is, which is an astronomical amount compared to when it was first conceptualized.
Due to the simplicity and convenience, the voice search feature can be used by anyone, regardless of their age. Older users, in particular, have a harder time typing on mobile devices. Therefore, the voice search function makes it easier for them to use devices by eliminating that issue entirely.
Now that you understand why the voice search function is so prominent, we’ll move on to how you can improve voice search SEO:
Google holds user experience and safety as their priorities, which is why it’s important that you make your site as fast and secure as possible. Regardless of whether someone is searching via the text or the voice search function, they will be led to the same landing page.
This means that the two features share the same analytics. For this reason, site optimisation will be as important as it has always been for both search functions.
Many businesses are looking to scale up to become global companies. However, it is impossible to achieve that level of success without securing your standing in the local market.
For this reason, it’s important that you start by focusing your efforts onto local SEO to ensure that you have an optimal amount of local brand exposure. You understand how the local audience speaks, as it will help you to have a better voice search SEO strategy when it comes to keyword management.
Perhaps there are terms that aren’t used in any other region in the world, and by focusing on those keywords, you will be separating yourself from the foreign businesses in the area. This way, you can be sure that you will be at an advantageous position in the competition for market shares.
One of the most crucial elements of SEO is, of course, content creation and management. Therefore, it is important that you learn as much as you can about the type of content that your audience wants and needs.
You will have to do some voice search keyword research to find out the keywords that people are looking up that may be relevant to your business and figure out how to create content that will resonate with your audience the most.
Sometimes, the audience who use voice search will not be the same as those who prefer to type their keywords in, and because it’s more convenient to use voice search, keywords may be longer than when they’re typed.
For this reason, a higher priority has to be put on more specific and precise long-tailed keywords, but you have to make sure that those search terms will yield a high return.
As a tip, make sure that the keywords aren’t longer than 29 words, as that will affect the optimisation on SERPs and result in a penalty from the algorithm.
Dot Design Media is an SEO agency in Devon that specialises in voice search SEO, get in touch today to see how we can help!