OurNet Identity Design

From Carl Munson, ‘Town Crier’ & Community Builder at OurNet:
“OurNet is a social network that will help communities connect more easily, respectfully and effectively. It’s been nearly 15 years in development as the brainchild of visionary CEO Michael Brodie. We are putting the values of the ‘virtual village’ into the scale of the world wide web. We think the time is right for an online tool that serves the ‘we’, recognising the power of working together as empowered groups, now that people are tiring of the ‘i’-centric and corporate approaches that have characterised social media’s early years.”

The Brief

Our Net
Logo/Branding Design

Visual design and logo for OurNet

Client: “We were looking for a fresh, new look to suit our move to Lisbon, Portugal”

Moodboarding

Based on the brief from the client we initially created mood boards to get a feel for possible styles, look, colour palettes, typography and tastes for the project.

Initial concepts -1

This would be adaptive and change on different items/materials. The photo usage for the ‘O’ could be anything and could be themed to tie in with the values identified… everyday, socially aware, inclusive, responsible, aware of the bigger picture etc. Adaptable for different days of the year or events going on, ala Google logo.

Other concepts 2

Simple and colourful theme using coloured dots again these could be used on other materials to build up an identity.

Initial concepts 3

Based around the idea of connecting and connections, bright and simple identity which could work well on other marketing materials as a theme.

The Final Result

“We were looking for a fresh, new look to suit our move to Lisbon, Portugal. Dot Media has certainly come up with that and we enjoyed working with them throughout the design process. We especially value their easy-going, yet professional approach, which for us, has delivered a very pleasing and appropriate result.”