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A new look for Youth Charities Barefoot and SpaceShot

Barefoot and Spaceshot are youth charities based in Plymouth, Devon. Their vision is to help “young people believe in themselves, feel safe and can take control of their futures”.

Barefoot and SpaceShot logo designs

The Brief and Background

Drift Advice and Barefoot Youth Charity together identified the need to rebrand the Barefoot branding and ensure their sub-brand ‘Spaceshot’ is used and linked correctly as well as improve the overall look and use of the charity brand.

Initially we identified the need to survey the young people that Barefoot help and support, also their Supporters and Donors. The results of this survey revealed that Barefoot are doing some incredible and valuable work especially during this difficult period.

Talking heads

Open, supportive and honest communication from young people to youth workers and vice versa proved to be key to Barefoots support and so after initial concept work based the final creative solutions around the idea of “talking” and “talking heads”.

Flexable guidelines

We provided detailed brand guidelines for internal staff at Barefoot and SpaceShot to utilise. Featuring typefaces, clear usage, colour palettes and space rules. 

barefoot help graphic
colour palette

SpaceShot Sub Brand

Part of the brief was the importance that the sub-brand SpaceShot, visually linked to the new branding for Barefoot but retained the colours form the previous logo. 

Spaceshot logo

Flexability by design

We opted for a friendly modern feel, though technically more difficult to develop the overall effect makes the firm stand out in in a competitive marketplace. 

spaceshot image
Spaceshot colours
spaceshot exclusion

Barefoot Rebrand

Part of the brief was the importance that the sub-brand SpaceShot, visually linked to the new branding for Barefoot but retained the colours form the previous logo. 

old and new barefoot logo

SpaceShot Sub Brand

Part of the brief was the importance that the sub-brand SpaceShot, visually linked to the new branding for Barefoot but retained the colours form the previous logo.

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