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Barefoot and Spaceshot are youth charities based in Plymouth, Devon. Their vision is to help “young people believe in themselves, feel safe and can take control of their futures”.
Drift Advice and Barefoot Youth Charity together identified the need to rebrand the Barefoot branding and ensure their sub-brand ‘Spaceshot’ is used and linked correctly as well as improve the overall look and use of the charity brand.
Initially we identified the need to survey the young people that Barefoot help and support, also their Supporters and Donors. The results of this survey revealed that Barefoot are doing some incredible and valuable work especially during this difficult period.
Open, supportive and honest communication from young people to youth workers and vice versa proved to be key to Barefoots support and so after initial concept work based the final creative solutions around the idea of “talking” and “talking heads”.
We provided detailed brand guidelines for internal staff at Barefoot and SpaceShot to utilise. Featuring typefaces, clear usage, colour palettes and space rules.
Part of the brief was the importance that the sub-brand SpaceShot, visually linked to the new branding for Barefoot but retained the colours form the previous logo.
We opted for a friendly modern feel, though technically more difficult to develop the overall effect makes the firm stand out in in a competitive marketplace.
Part of the brief was the importance that the sub-brand SpaceShot, visually linked to the new branding for Barefoot but retained the colours form the previous logo.
Part of the brief was the importance that the sub-brand SpaceShot, visually linked to the new branding for Barefoot but retained the colours form the previous logo.
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