New Coca-Cola Summer Can Designs

Coca-Cola are releasing five newly designed cans over the summer period.
Working within the recent stripped-down/back to basics rebrand they make use of the printed red and the can itself to create summer-related objects such as a beachball, sunglasses and surfboards. I suspect these might even be considered collectable by some.
Overall its a nice idea well executed, this simple design, simple idea area of design is working for me, is it working for you?