ITV’s rebrand is one of the better I’ve seen recently. In terms of capturing the right tone and summing up what they offer as a broadcaster, it’s right on the money in my opinion.
So this post over at LogoDesignLove which details the process that the design team went through is of great interest. The use of ever changing colours to reflect the programme featured or surroundings is a nice touch and integrates the brand very well into any material.
The flowing identity gives the logo design a friendly but flexible feel, creating warmth and personality.
Overall great work and I’m sure this solution will stick around for a good couple of years on our screen.
See a full write up on this rebrand over at LogoDesignLove
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