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Free Design Pitching – Good or Bad?

Free Design Pitching – Good or Bad?


Free Design Pitching – Good or Bad?

Most design agencies will have taken part in free design pitching at some point. Where based on a brief by the client a number of design companies are asked to put forward initial design work and the best work (in theory anyway) wins. So what do you think? Is this fair? Would you ask for a couple of plasterers to come around to your house and plaster a wall each for free, then choose who you want to complete the work? I suspect they might tell you where to go!

We have taken part in a small amount of free pitching with some won/lost. But as a small design company it’s difficult to do this very often. To quote the Design Council ‘Winning Business’ report on their website they say that in the last 12 months…
“Consultancies with more than five employees win 66% of their pitches, while those with fewer than five staff win only 33%”
So this suggests that smaller design companies stand a much slimmer chance of winning design work than larger ones.
So what is your experience and opinon of free design pitching? I’d be interested in your thoughts.


  1. I’d say it’s a bad thing – but as a small business, I would, looking at those stats!
    I’m guessing that the larger businesses perhaps have the ability to pour more resources in to each pitch, but the smaller agencies may, occassionally, come up with an approach the larger agency hadn’t.
    Have you come across No Spec? (
    Richard, Peacock Carters last blog post..Pedal for Charity: Web Design

  2. Richard, thanks for your comment. I have come across NO SPEC but need to investigate it further.

  3. A pleasure: in my opinion, NO SPEC has great content, but I think it’s tone is a bit on the harsh side to send a client in an email: a more gentle approach about it seems to work wonders (for us, at least!).
    Richard, Peacock Carters last blog post..Web design improvements

  4. Very good article, thank you!

  5. very knowledgeable and informative blog
    Web Design Companys last blog post..Web Design Company, Web Design Services

  6. Why Quality Content Should Be Prioritized in Website Development ..?

  7. This is a really good website. I’ve been back several times within the last week and wish to register for your rss feed using Google but can not work out the best way to do it very well. Do you know of any tutorials?

  8. chromatika

    Nice article! I agree, but i happen to know some companies that have only 2 or 3 staffs and they could win any pitch! I’d say, quantity doesn’t matter, but the quality of the team & employees. Yay~ 🙂

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