Is the New Barclaycard Identity and Rebrand worth £1.5million?
Is the New Barclaycard Identity and Rebrand worth £1.5million? Barclay has recently had a complete rebrand and new identity designed by Brand Union. The logo cost £600,000 which was part of an overall £1.5m identity makeover. According to the designers, the new Barclaycard identity aims to convey a calm, confident exterior while being warm and […]