Dot Design

Creative Agency

Just one Cornetto, give it to me

By Gareth Coxon, May 16, 2018

Cornetto rolls out new logo and packaging to look more “natural”


“Just one Cornetto, give it to me, delicious ice cream, of Italy…” showing my age there, but I think I’ll forever associate Cornetto with that song!

Cornetto has just refreshed their packs and branding in time for summer and looking pretty delicious they are too. A much more stripped down cleaner affair with simplified logotype and integration with the Wall’s heart logo. (more…)

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The Digital World: How Technology is Shaping the Creative Industry

By Gareth Coxon, April 24, 2018


The digital world and creative worlds are both independent but intrinsically linked; they live symbiotically together. A diverse range of creative industries have developed from digital innovations, examples are video games and website design, whereas others have evolved almost beyond recognition such as film and advertising, and this means that the creative industries are as fast moving, complex and highly competitive as the digital industry on which they rely. (more…)

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OurNet Identity Design

By Gareth Coxon, April 18, 2018

Couple of months ago we had the pleasure of working with social network ‘OurNet’ to create a new identity for them.

From Carl Munson, ‘Town Crier’ & Community Builder at OurNet:
“OurNet is a social network that will help communities connect more easily, respectfully and effectively. It’s been nearly 15 years in development as the brainchild of visionary CEO Michael Brodie. We are putting the values of the ‘virtual village’ into the scale of the world wide web. We think the time is right for an online tool that serves the ‘we’, recognising the power of working together as empowered groups, now that people are tiring of the ‘i’-centric and corporate approaches that have characterised social media’s early years.”

You can find out more, and sign up for updates, at:


Based on the brief we initially put together some mood boards to get a feel for possible styles, look and feel, colour palettes and tastes for the project.



Branding Designer Identity Ournet Moodboard

Ournet Logo Design Moodboard

Logo Desig Identity Ournet Moodboard

Brand Design Ournet Moodboard

Ournet Logo MoodboardDesigner Identity Ournet Moodboard Identity Ournet Moodboard

Ournet Moodboard

Logo Designer Identity Ournet Moodboard
From the moodboarding stage came feedback and more clarity on what to focus on in terms of style and feel.
Based on this and the brief we created some initial concepts…


Initial concepts


Concept 1

Based around the idea of connecting and connections, bright and simple identity which could work well on other marketing materials as a theme.

Logo Designer Concepts 1 Ournet

Logo Design Concepts 1 Ournet


Concept 2

Simple and colourful theme using coloured dots again these could be used on other materials to build up an identity.

Logo Designe Concepts 3 Ournet

Brand Designer Concepts 2 Ournet


Concept 3

Similar theme but more abstract, suggesting a hub or focus, with people circling around it, logo could be animated.

Logo Designer Concepts 2 Ournet Logo Design Concepts 2 Ournet


Concept 4

This would be adaptive and change on different items/materials. The photo usage for the ‘O’ could be anything and could be themed to tie in with the values identified… everyday, socially aware, inclusive, responsible, aware of the bigger picture etc. Adaptable for different days of the year or events going on, ala Google logo.

Logo Designer Concepts 3 Ournet

Logo DesignConcepts 1 Ournet

Branding Designer Concepts 1 Ournet

After some discussion, refinements based on feedback the final logo..


Ournet 480px


Business Cards:


From Michael Brodie, CEO and Founder of OurNet:

“We were looking for a fresh, new look to suit our move to Lisbon, Portugal. Gareth has certainly come up with that and we enjoyed working with him throughout the design process. We especially value Dot Design’s easy-going, yet professional approach, which for us, has delivered a very pleasing and appropriate result.”Me:




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By Gareth Coxon, April 10, 2018

Pentagram gives American Express its first visual identity overhaul In 37 Years. Looks like they’ve mainly focused on scaling down and simplifying for social media and other platforms.  (more…)

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The handwriting of music legends Bowie, Cobain, Lennon as typefaces

By Gareth Coxon, April 7, 2018

Screen Shot 2018-04-07 at 20.15.30
There something intimate about seeing these song lyrics from musical legends in the handwriting they were scribbled down, created and constructed in. They communicate more than just the sum of their parts and the words themselves they add a layer of feeling and insight into character and emotions behind those words.

Fantastic to hear that the handwriting of the likes of Cobain and Bowie are now available as downloadable and usable typefaces.

Check them out over on DesignBoom

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How Redesigning your Website Can Bring you more Visitors

By Gareth Coxon, July 6, 2017

pexels-photo-326424 (1)


There are millions of websites on the internet, some of them have been around for many years, while some are relatively new. A lot has changed since the internet first came on the scene, and websites have evolved a lot as well.
If you were to find an old site, you would be surprised by how basic and outdated the design looks. It is important for any website owner to keep their page fresh and up to date to attract visitors. (more…)

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Why it is important to make your brand work for you

By Gareth Coxon, June 21, 2017



Why it is important to make your brand work for you
Every company has a brand; it symbolises who they are and what they are selling. If you think about some of the established and successful big companies, you could probably name their logo and brand colours without too much thought.

You need your customers to understand what you are selling, and make them think of you when they want to buy a product or service related to your business. Here are some tips to making your brand work for your company.


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Business Services to Advance Your Marketing Efforts

By Gareth Coxon, June 15, 2017



New customers are the lifeblood of any business. Treating existing customers well is clearly important, but, eventually, some will either drift away or strategically make a different choice of partner. For these reasons, getting your marketing right is key to ultimately gain customers over time.
Look at these business services that can help your company become more successful with their marketing. Improve your marketing effectiveness by fine-tuning what you’re already doing to generate even better marketing results.  (more…)

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DIY typography for Pick Me Up 2016

By Gareth Coxon, February 11, 2016





A very hands-on experimental project for the Pick Me Up Graphic Arts Festival. You can create your own DIY typography and letterforms by using their online tool and then submit them for inclusion in their collaborative alphabet. The letterform you create and submit could be used in their promotion, signage and publications for the event. (more…)

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