“Just one Cornetto, give it to me, delicious ice cream, of Italy…” showing my age there, but I think I’ll forever associate Cornetto with that song!
Cornetto has just refreshed their packs and branding in time for summer and looking pretty delicious they are too. A much more stripped down cleaner affair with simplified logotype and integration with the Wall’s heart logo. (more…)
Couple of months ago we had the pleasure of working with social network ‘OurNet’ to create a new identity for them.
From Carl Munson, ‘Town Crier’ & Community Builder at OurNet:
“OurNet is a social network that will help communities connect more easily, respectfully and effectively. It’s been nearly 15 years in development as the brainchild of visionary CEO Michael Brodie. We are putting the values of the ‘virtual village’ into the scale of the world wide web. We think the time is right for an online tool that serves the ‘we’, recognising the power of working together as empowered groups, now that people are tiring of the ‘i’-centric and corporate approaches that have characterised social media’s early years.”
You can find out more, and sign up for updates, at: www.ournet.news
Based on the brief we initially put together some mood boards to get a feel for possible styles, look and feel, colour palettes and tastes for the project.
From the moodboarding stage came feedback and more clarity on what to focus on in terms of style and feel.
Based on this and the brief we created some initial concepts…
Based around the idea of connecting and connections, bright and simple identity which could work well on other marketing materials as a theme.
Simple and colourful theme using coloured dots again these could be used on other materials to build up an identity.
Similar theme but more abstract, suggesting a hub or focus, with people circling around it, logo could be animated.
This would be adaptive and change on different items/materials. The photo usage for the ‘O’ could be anything and could be themed to tie in with the values identified… everyday, socially aware, inclusive, responsible, aware of the bigger picture etc. Adaptable for different days of the year or events going on, ala Google logo.
After some discussion, refinements based on feedback the final logo..
From Michael Brodie, CEO and Founder of OurNet:
“We were looking for a fresh, new look to suit our move to Lisbon, Portugal. Gareth has certainly come up with that and we enjoyed working with him throughout the design process. We especially value Dot Design’s easy-going, yet professional approach, which for us, has delivered a very pleasing and appropriate result.”Me:
Why it is important to make your brand work for you
Every company has a brand; it symbolises who they are and what they are selling. If you think about some of the established and successful big companies, you could probably name their logo and brand colours without too much thought.
You need your customers to understand what you are selling, and make them think of you when they want to buy a product or service related to your business. Here are some tips to making your brand work for your company.