Why it is important to make your brand work for you Every company has a brand; it symbolises who they are and what they are selling. If you think about some of the established and successful big companies, you could probably name their logo and brand colours without too much thought.
You need your customers to understand what you are selling, and make them think of you when they want to buy a product or service related to your business. Here are some tips to making your brand work for your company.
New customers are the lifeblood of any business. Treating existing customers well is clearly important, but, eventually, some will either drift away or strategically make a different choice of partner. For these reasons, getting your marketing right is key to ultimately gain customers over time.
Look at these business services that can help your company become more successful with their marketing. Improve your marketing effectiveness by fine-tuning what you’re already doing to generate even better marketing results. (more…)
A very hands-on experimental project for the Pick Me Up Graphic Arts Festival. You can create your own DIY typography and letterforms by using their online tool and then submit them for inclusion in their collaborative alphabet. The letterform you create and submit could be used in their promotion, signage and publications for the event. (more…)
Channel 5’s new brand redesign did a rare thing, made me smile. I’m not saying I don’t smile much (other people’s views may vary) but in terms of design it’s an increasingly rare thing these days. But the above playful little animation did just that.
In fact the new branding seems a real shift for 5 and a successful one. (more…)
New year and a new look for the Uber logo. Their main logo receives a nick and tuck, with spacing reduced, letters thickened and refined. Bringing the letters closer together and thickening them up makes complete sense, it means it’s more easily read and identified at smaller sizes.
“The first thing you’ll notice is that our logotype is at once more grounded and elevated. Some might say it’s less fussy (in part because we have cut the curls, our 1990s hairstyle). This will help you see Uber from afar, and when it’s in small places. It also reflects a more substantial look as we too have matured as a company.”
A refreshingly fun new identity design and website for the Wales based GreenMan Festival has surfaced. Strange characters mix well with the ‘jiggly’ letterforms of the identity itself. There’s lots to take in over at their new website. The colour palette is quite unusual but works brilliantly with dotted background patterns and contrasting colours. Simple iconography highlights areas of the festival and mixes well with weird characters that are sure to work well on merchandise and other materials. (more…)
Always been partial to a Chemical Brothers album or two. Having tracked their career since their debut album ‘Exit Planet Dust’ back in 1995. They’ve always manage to stay fresh, musically and visually relevant.
Their latest video illustrates they’re still pushing boundaries and ideas, with a dancer seemly slowing transforming into a 3D printed version of herself. The transformation happens slowly limb by limb, with a beating heart showing beneath a cage like torso. The track itself is sung by Beck etc another of the their collaborations with well-known and respected singers. (more…)
Nice little story and identity design here. One of the partners at Pentagram gave the owner of a Beach stall in Rio a gift, the gift of design. Pentagram designed Nonô (the name of the owner) it’s new identity. One of the partners/designers at Pentagram has a house that over looks the beach where Nonô and his family had his business. They had always admired how hard they worked and how well kept the beach was. (more…)
Rome based energy company Enel have just unveiled their new company identity, branding and website created by Wolff Olins.
The new identity uses cursors to communicate energy movements. Whilst this works very in animated form it’s less successful in static logo form, always difficult to convey movement in logo without moving parts.
Overall it works well, and when the identity translates to video and moving image it comes into it’s own, really giving a sense of power and energy integral to the company and brand message. (more…)
A very interesting project caught my eye this week. The concept of memory and how it’s not a solid thing but more of a shifting fluid idea overtime. This idea has been reflected in a new typeface created by designers Ryan Bugden and Michelle Wainer. Called ‘Memoire’ the typeface changes during use, so slightly different variations can be used in print and digitally it slowly morphs and slightly thickens and rounds the letterforms.
“It’s hard to see the changes at first. The sharpness of the serifs softens almost imperceptibly with every use. On the first page, edges are knife-like; by the last, they are almost friendly in their roundness. “The experience we had in mind was very subtle, something you feel before you notice,” Bugden says.”