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Unless you live under a rock, you’ve heard of Siri, Alexa, Google Assistant, and Cortana. It’s no secret that, with the increased use of these assistants, voice search is quickly becoming more popular than text searches.
Calling Siri or Alexa to ask about something that has been on your mind is becoming nothing short of instinct. Voice search is becoming more and more popular as AI assistants are being implemented into everything.
If more people are searching for goods and services through voice, you will want your company to be in those results. Here are some ways that you can optimise your site to cater to voice users as well:
It is important to have a well-designed, functional website for your customers coming to your site through a computer or their mobile devices. You will want to make sure that all your information can be found quickly and easily for those using voice search because they are most likely trying to get contact information.
This means making your business known on Google with all your contact information, locations, and hours. You want to make sure that users can use the voice call action easily, but you will also want to implement voice features that will allow users to book reservations, or reach live chat easily.
Therefore, make it easier for your existing and potential customers to find you through voice chat. Bring the customers right to your website by increasing your ranking online and implementing voice search-friendly information and voice search marketing.
When using voice search, most users are looking for the closest solution near them. This is why you want to completely localise your content for those who are voice searching “Flower shops near me” or “Where can I get Indian food near me right now?”. Try to incorporate your geographical region or location as much as possible in your metadata and content.
Adding the specific location will bring you customers right away who are searching for your services via voice. Specifying your location can bring you many new customers who might be quickly searching for your products and services. Why not bring them to you right away by making yourself easy to find on the Google search results?
Creating conversational content on your website is a great way to increase your ranking on Google because voice search is usually done in a conversational manner rather than a one-sided dialogue, your website’s voice search performance will increase as well. Creating content that is more conversational and flows well will mirror the voice searchers.
Optimising for voice search means that you know what questions your target audience will usually ask, meaning you can provide those solutions and answers through your content in a manner they would search for those questions in.
Use Google Analytics to find out what inquiries are often searched under your key terms in order to figure what kind of questions you need to answer and what to add to your meta descriptions.
If you’re looking for an organic seo agency in Totnes, Dot Design is here to help!
Get in touch today for a free consultation or grab your free SEO audit here