Identity Design Process – Dyplanix

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Late last year Dot Design undertook a project with Dyplanix in creating a new identity design and supporting icon.
The briefing process showed that a simple typographic response was called for, highlighting the idea of progression, development and a journey of growth.

Dyplanix specialises in business planning and business development – helping enterprises get organised and structured by creating a realistic and profitable route map for business growth. Having a clear vision and direction for your business will allow you and your team to approach the future with confidence and realise your goals by making the right decisions.
Dyplanix has been live for 2 years and in that time have provided planning, development, tender-writing and mentoring services for clients in a wide variety of industry segments including software development, legal, graphic design, digital content licencing, electronics, recruitment agents and even a masseuse! Dyplanix are based in Devon and work with clients in the UK and overseas.
Originally TBI Consulting Ltd, the business owner wanted to create a brand for future business adaptation and expansion.Dot Design provided a thorough questioning process to get to the heart of the business and understand the medium to long-term aims. We then responded with a palette of ideas and design options. After 8 weeks consultation and working together the final designs were signed off to brief and budget. Dot Design were most helpful in their provision of multiple sizes and formats to ensure they could be used across all media.
Working with Dyplanix was a pleasure and you can see part of the design process can be seen below along with the final identity design and icon…

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Initial Logo Design Concept No: 1

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Initial Logo Design Concept No: 2

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Initial Logo Design Concept No: 3


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Initial Logo Design Concept No: 4



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Logo Design Development: 1

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Logo Design Development: 2

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Logo Design Development: 3

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Logo Design Development: 4

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Logo Design Development: 5

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Logo Design Development: 6

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Logo Design Development: 7

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Logo Design Development: 8

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Logo Design Development: 9

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Final Logo Design:
 

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