3 Tips on Optimising Voice Search to Boost Your Site’s Ranking
Search engine optimisation (SEO) is in constant flux as technology advances at a fast-paced rate. By the end of 2019, a new digital trend is steadily dominating the way users browse the web: voice search.
In the dawn of the new year, you can expect 30% of all website sessions to acquire user traffic without any screen interaction due to the rise of voice commands. A large portion of search queries has changed, which is why voice search is becoming a critical strategy that is shaping the future of SEO.
What is Voice Search?
For those who are out of the loop, voice searches refer to digital commands using a voice assistant such as Siri, Google Home, Cortana, Alexa, and more. Utilizing this feature provides unparalleled convenience for users as opposed to manually typing keywords to generate results in search engines.
To that end, here are ways you can optimize your site for voice search:
Tip #1: Write the Way You Speak
When users search for content by typing their queries, the questions tend to have short, bullet-like phrases with critical keywords.
For instance, users would type “top web design agencies near me” for those who are looking for quality digital designers to work within their local area. Users have a completely different approach when it comes to verbal communication, which would result in the lines of “Who are the top web design companies near my area?”
That’s why optimising voice search involves focusing on long-tailed keywords that lean on a natural tone compared to the short, concise keywords on traditional SEO.
Tip #2: Ensure Your Website Loads Quickly
If there’s one thing in common between voice search and traditional SEO, it is that search engines favour sites with speedier loading times. With that in mind, be sure that your site is responsive to mobile and desktop devices by optimizing the images and content.
Additionally, compress files without compromising its quality and utilise caching to enhance the loading speed of your site.
Tip #3: Focus on Local Searches
When it comes to looking for businesses, products, or services, 22% of voice search queries revolve on location-based content. You can leverage this by optimizing your site’s local SEO by using phrases “near me” in your targeted keywords.
By concentrating on local searches, your site can increase the likelihood of establishing voice search content that is visible and relevant to users.
How Voice Search Impacts SEO Rankings
Voice search is prevalent in mobile gadgets. However, various brands are now integrating their site to keep up with the rising demand. If you want to put its popularity into numbers, an average of one billion monthly voice searches was conducted in January 2018 alone.
Due to how it makes search queries easier than ever, it’s no surprise how voice search is becoming an integral strategy to increase your site’s visibility. After all, improving user experience is at the forefront of SEO. For that reason, search engines like Google are now placing a higher priority on voice search optimisation.
If you’re looking for a voice search SEO company in Totnes, get in touch with us today to see how we can help.