The shelves in our supermarkets, farm shops and even virtual shelves on Amazon have become a battleground. One where the balance of product/produce quality, pack design and branding are equally important. A really well-designed pack can be the difference between a product flourishing and a product becoming past its best before date.

We are drawn to products that look great and despite what some may say, we mostly buy with our eyes. A well-designed pack will always win over a poorly communicated design. The importance of packaging design cannot be understated. As well as providing a vessel for the product to be housed it, it now goes further and reinforces brand message and ethos.