Couple of months ago we had the pleasure of working with social network ‘OurNet’ to create a new identity for them. From Carl Munson, ‘Town Crier’ & Community Builder at OurNet: “OurNet is a social network that will help communities connect more easily, respectfully and effectively. It’s been nearly 15 years in development as the […]
New year and a new look for the Uber logo. Their main logo receives a nick and tuck, with spacing reduced, letters thickened and refined. Bringing the letters closer together and thickening them up makes complete sense, it means it’s more easily read and identified at smaller sizes. “The first thing you’ll notice is that our […]
A refreshingly fun new identity design and website for the Wales based GreenMan Festival has surfaced. Strange characters mix well with the ‘jiggly’ letterforms of the identity itself. There’s lots to take in over at their new website. The colour palette is quite unusual but works brilliantly with dotted background patterns and contrasting colours. Simple iconography […]
Nice little story and identity design here. One of the partners at Pentagram gave the owner of a Beach stall in Rio a gift, the gift of design. Pentagram designed Nonô (the name of the owner) it’s new identity. One of the partners/designers at Pentagram has a house that over looks the beach where Nonô and his […]
Like many of the large airlines, ‘Alaska’ has recently opted for a refinement of its existing identity and branding rather than a completely new concept. Deciding to build on what they have with this brand evolution is a smart move as they are one of the lesser known airlines operating around the world. The […]
In terms of design this new identity design for Somerset House’s ‘Utopia 2016’ is quite bold move. It features rave smileys, magenta, yellow clash together and a new alien type alphabet is created. Utopia 2016 is “a Year of Imagination and Possibility celebrates the 500th anniversary of Thomas More’s inspirational text. A year of artists, designers, provocateurs and […]
New identity for SearchFlow sees the use of an illustrated owl with magnifying glasses for eyes, reflecting the nature of their business. SearchFlow is the market-leading provider of conveyancing search solutions. I really do like this brand identity solution and the fun had with the owl icon which seems to be slightly adapted to […]
As identity design goes this is quite a radical new logo for Folk. It works like a fruit machine with lots of different combinations, with an ever changing logo as the result. The colours are obviously very in your face, it would seem inspired by pop art and 8 bit video game culture. The design really does set […]
When two companies merge sometimes the resulting new logo design can be somewhat difficult. Dixon Carphone anyone? I’m guessing that in many cases trying to marry up design styles and keep both clients happy that there’s an equal balance, which can be tricky. The new logo for thyssenkrupp had to merge Thyssen with Krupp. From viewing their previous […]
Is it just me or does ‘Google X’ sound like a replacement for Spectre, or some another top secret evil corp set to take over the world? Maybe that’s why ‘Google X’ is now just ‘X’, although it sounds more evil and megalomaniacal doesn’t it? Just me? Anyway they have a new name and a shiny […]
