Why You Should Focus on Brand Marketing During a Global Pandemic
Why You Should Focus on Brand Marketing During a Global Pandemic A global pandemic is a challenging time …
Just one Cornetto, give it to me
“Just one Cornetto, give it to me, delicious ice cream, of Italy…” showing my age there, but I …
New identity design for American Express
Pentagram gives American Express its first visual identity overhaul In 37 Years. Looks like they’ve mainly focused on …
Why it is important to make your brand work for you
Why it is important to make your brand work for you Every company has a brand; it symbolises …
‘Experience Amazing’: Intel Rebrand
This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been …
SONOS Identity Design Remixed
I’m a huge fan of SONOS products, they are well designed, produce excellent sound quality and they just …
Jacob’s biscuits new logo design and packaging update
Jacob’s biscuits has just launched a new logo design and packaging in order to bring it up to …
McDonalds 2015 brand refresh, are we lovin’ it?
McDonalds suffered a barrage of ‘hate’ during 2014 and it’s declining sales are showing the impact of this. In …
Big brands become more human for 2015
It’s that time of the year again when marketers and brand managers try to predict the trends for the coming …
The Business of Colour Psychology (infographic)
The power of colour. Heinz switch to a green ketchup for a Limited edition bottle and their sales …
