Category: Branding

Why You Should Focus on Brand Marketing During a Global Pandemic
Branding

Why You Should Focus on Brand Marketing During a Global Pandemic

Why You Should Focus on Brand Marketing During a Global Pandemic A global pandemic is a challenging time …

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Cornetto rebrand, cones in wood holder
Branding

Just one Cornetto, give it to me

“Just one Cornetto, give it to me, delicious ice cream, of Italy…” showing my age there, but I …

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American Express logo design - New identity design
Branding

New identity design for American Express

Pentagram gives American Express its first visual identity overhaul In 37 Years. Looks like they’ve mainly focused on …

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Branding

Why it is important to make your brand work for you

Why it is important to make your brand work for you Every company has a brand; it symbolises …

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Branding

‘Experience Amazing’: Intel Rebrand

This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been …

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SONOS Identity Design Remixed

I’m a huge fan of SONOS products, they are well designed, produce excellent sound quality and they just …

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Jacob’s biscuits new logo design and packaging update

Jacob’s biscuits has just launched a new logo design and packaging in order to bring it up to …

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McDonalds 2015 brand refresh, are we lovin’ it?

McDonalds suffered a barrage of ‘hate’ during 2014 and it’s declining sales are showing the impact of this. In …

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Big brands become more human for 2015

It’s that time of the year again when marketers and brand managers try to predict the trends for the coming …

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Branding

The Business of Colour Psychology (infographic)

The power of colour. Heinz switch to a green ketchup for a Limited edition bottle and their sales …

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