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  • Category Archives for "Branding"

    May 16

    Just one Cornetto, give it to me

    | Branding

    “Just one Cornetto, give it to me, delicious ice cream, of Italy…” showing my age there, but I think I’ll forever associate Cornetto with that song! Cornetto has just refreshed their packs and branding in time for summer and looking pretty delicious they are too. A much more stripped down cleaner affair with simplified logotype […]

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    Jun 21

    Why it is important to make your brand work for you

    | Branding

    Why it is important to make your brand work for you Every company has a brand; it symbolises who they are and what they are selling. If you think about some of the established and successful big companies, you could probably name their logo and brand colours without too much thought. You need your customers […]

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    Jan 20

    ‘Experience Amazing’: Intel Rebrand

    | Branding

    This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been around for almost 50 years and have chosen to highlight the experience side of what they do with a new campaign “Experience Amazing.” The video above focuses on those experiences that Intel have made happen via their technology.

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    Jan 22

    SONOS Identity Design Remixed

    | Branding

    I’m a huge fan of SONOS products, they are well designed, produce excellent sound quality and they just work in the simplest way possible. As well as this they’ve really got their identity design and branding spot on in my opinion. From the palindrome name, distinctive clean type and strong use of image and colour it all aligns with the […]

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    Jan 04

    Big brands become more human for 2015

    | Branding

    It’s that time of the year again when marketers and brand managers try to predict the trends for the coming 12 months. Creativebloq outlines it’s ‘5 big branding trends for 2015’ which mainly indicate a more human and ‘real’ approach that the bigger brands may be beginning to adopt more readily.

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    Jan 02

    The Business of Colour Psychology (infographic)

    | Branding

    The power of colour. Heinz switch to a green ketchup for a Limited edition bottle and their sales go through the roof. Apple created different coloured iMac’s back in the day and their sales and brand recognition skyrocket. Colours can create a feeling, an emotion, the colour red makes us more attractive, blue can make us […]

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    Nov 13

    Ben & Jerry’s Has A Makeover

    | Branding

    Even very successful brands like Ben & Jerry’s need to constantly keep their brand fresh and improve product clarity among increasing competition. The new ‘refresh’ of the whole Ben & Jerry’s packaging range looks to be a great move, retaining and simplifying the blue cloudy sky and green hills, placing the product flavour name within the […]

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  • A small agency based in Devon. Working in Branding, Logo Design, Print Design, Website Design, Website development and creating Online Media Business Growth Campaigns, SEO and Reputation Boosting.
    Dot Design Media Ltd is a limited company registered in England and Wales. Company Registration Number: 07889155
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