Dot Design

Creative Agency

Why it is important to make your brand work for you

By Gareth Coxon, June 21, 2017

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Why it is important to make your brand work for you
Every company has a brand; it symbolises who they are and what they are selling. If you think about some of the established and successful big companies, you could probably name their logo and brand colours without too much thought.

You need your customers to understand what you are selling, and make them think of you when they want to buy a product or service related to your business. Here are some tips to making your brand work for your company.

What does it mean?
Your brand has to have an identity that is recognisable to your customers. It has to show them what your company stands for and what they will get from supporting your brand. The best way is to tell them in your advertising and other marketing strategies such as social media and email. Let them know what your brand means and why they should buy from you or employ your services.

You should never tell your customers to buy something; instead, you need to show the benefits of buying from you. Successful brand awareness can help sway a consumer into trusting you over a competitor.

 

Choosing the right style and colour
For a new business, this is an important aspect to consider. Check out your competitors and try to create a style and colour that is individual to your brand. You must choose carefully because you do not want to change your colour scheme later on. You will also want to avoid using colours and styles linked to other, well-known businesses.

Your logo should be carefully worked on. You can enlist the help of a graphic designer who can give you some ideas, or you can provide them with ideas of your own. Make sure to ask others on their opinion of the logo – they may have a fresher outlook than you do.

 

Marketing your brand
Once you have chosen your brand design and colour, you can start implementing your logo in your marketing and on your emails. This will establish your brand and give it a place in the market.

If you are using a marketing company such as Click Intelligence, be sure to provide them with a copy of your new branding. They can then use it in their marketing campaign and include it when employing blogger outreach for your business. It may also help bloggers understand your niche more accurately.

 

Why are you different from your competitors?
Your brand needs to be able to convince customers to trust you over your competitors, so it is important to think of ways to be different. Determine these areas and sell them to your audience, that way, they will understand why you are different instead of believing your company is the same as your competitors.

Customers do not just want a catchy slogan; they also want an emotional connection to your brand. Nowadays, it is expected of businesses to contact and post regular updates for their customers to read. Find a fresh and exciting way to connect with your customers.

Creating a brand is an important process and one that can have a positive or adverse effect on your company. That is why it is important to make sure you are creating an image and brand that people can relate to and most of all, follow.

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