Dot Design

Creative Agency

Website design and development – Individual Cars

By Gareth Coxon, April 8, 2013

Website Design

Manchester based prestige car sales company Individual Cars required a completley redesigned and developed website that would be easy for them to add new stock and manage day to day. The site needed to feature the cars they had for sale as well as feed that stock out automatically to a number of car trading sites such as AutoTrader (amongst others) at a touch of a button.

We built the site to link into a CRM so that a database of customers could be managed and kept up to date for future promotions and email marketing campaigns.
Other features that were incorporated into the site was the ability for users to request a call back, sign up to the email newsletter, as well as being able to send through full details of their car if they wished to receive a valuation. Also featuring a finance calculator and with the rise of social media the ability to share cars via Facebook, Twitter and other platforms. The site has been built responsively adapting whether viewed on a PC, laptop, tablet or smart phone.

What Dot Design delivered:

• Identity refresh
• Website design
• Website development
• Fully responsive to other devices (tablet, smart phone etc)
• Initial SEO keyword research
• Site wide copywriting
• Email template design and coding

Here’s a run through of some of the work produced…

Website Design:
Initial website design concepts were presented to the client for discussion.

 

Initial website home page design  / concept 1

 

Website Design and development

 

Close up of details  / concept 1

Ind-Cars---Web-Concept-1-(detail-2)

 

Close up of details  / concept 1

Website design details 1

 

 

———————————————————————————————————————-——————

Initial website home page design  / concept 2

 

Website Design and development

 

Close up of details  / concept 2

 

Website design details 4

 

Close up of details  / concept 2

 

Website design details 3

 

Discussion of these initial designs led to concept 1 being the route chosen to develop, after several design development rounds we arrived at the following design.

 

Website design development

 

We then worked on designs for the other pages within the site which can be seen below…

 

Sell your car page

Sell your car page design

 

Cars for sale/stock

Ind-Cars---Stock-(v5)

 

Individual car detail page.

 

Ind-Cars---Stock-detail-page-(v5)

 

Further design stages and after feedback a more minimal stripped down design was called for.

Final website design:

Home page:

Website Design

 

Contact us:

contact page design

 

Finance page:

finance-page

 

Sell your car page:

sell-your-car

 

Website design and development

 

 

You can view the full design and live site over at individualcars.com  

 

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