Dot Design

Creative Agency


Love Longcroft Brand Identity

Longcroft Luxury Cat Hotels are the world’s first truly 5-star catteries, dedicated to giving their feline guests a luxurious stay while their owners are away. Launched by Abi Purser in response to the fact that she could not find a premium cattery in her area for her own beloved pet, the first boutique cat hotel opened in Welwyn Garden City in 2010.

We worked with Longcroft to create the branding and initial look and feel of packaging for their new ‘Love Longcroft’ product range. The branding needed to reflect their current identity but embody the ‘love’ theme. We drew inspiration from the hand crafted wrought iron beds that the cats slept in and that were to become one of the range of products that would be onsale under the ‘Love Longcroft’ range.

We delivered:
• Identity Design
• Branding Design
• Initial Packaging look and feel