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New Andy Murray logo design

By Gareth Coxon, January 17, 2015

Andy Murray logo design


I rather like the new logo design for Andy Murray created by Aesop. It features ‘A’ and ‘M’ (his initials) and also the number 77, which signifies him being the first British man in 77 years to win Wimbledon.

Admittedly I’m not sure I would have picked up on the ’77’ but now I know it adds even more meaning and weight to the mark.
The new logo and branding is due to launch at this year’s Australian Open. (more…)

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How design changes the way investors see your startup

By Gareth Coxon, November 10, 2014

A few weeks ago during a moment of self-reflection, I noticed a recurring theme throughout the top deals in our pipeline and became suddenly aware of my tendency to value startups with well-formed …


Goes to show the impact good design has on us all. We do all really ‘judge a book by it’s cover’, whether we’ll admit it or not.

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