Dot Design

Creative Agency

Category Archive: Social Media




Can’t find time for Social Media?

By Gareth Coxon, December 6, 2014

 

Everyone is busy these days, and small business owners are even busier.  You have things to do, places to be, people to manage and maybe no real need to employ a full-time social media manager.  Thats where Dot Social comes in.

We gather information about your company, looking in detail at your services and products. Then design a bespoke program of social media promotion via Twitter, LinkedIn and Facebook. You have access to our online platform, where you can review, schedule, and edit the posts that we create.  Need all the details?  The platform includes in-depth statistics and feedback. Within itwe track links, clicks and locations of your social media campaign/updates.  Your control panel displays this data and information in a set of interactive graphs and responsive charts that you can view at any time. (more…)

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Tweet That: The Curse of Oversharing

By Gareth Coxon, October 28, 2014

oversharing-pic

 Has Robbie Williams taken social media to a new level?

When Twitter was first emerging it became a bit of a running joke that it was used to just update the mundane aspects of life with people tweeting things like what they had for breakfast, lunch and dinner. Whilst it’s still like that, albeit slightly with slightly improved visuals thanks to Instagram, the way we use social media has changed.

Twitter has become a place where people are striving to publicise and promote their wares. Whether it’s a multinational company or a personal brand, it’s a platform where everyone can rub together and enjoy an equal playing field. (more…)

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Would you pay to use an advert free social media?

By Gareth Coxon, September 30, 2014

ello2

 

If you’re a user of Facebook then you’re bound to have seen the endless round of panic posts stating that Facebook are going to start charging to use the network. Followed by the endless cries of “if that’s true then I’m leaving”.

But at the end of the day, these social media networks are actually a business and they have to make money from somewhere. Whether it’s charging users to use the site, charging businesses to promote their companies or charging for add ons such as games – they have to turn a profit in order to retain their space on the internet. (more…)

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Is Social Media The New Pound?

By Gareth Coxon, August 23, 2014

Marc Jacobs Daisy

Would you exchange goods and services for positive Tweets, Facebook posts or Instagram pics about your brand? Think about it for a moment, whilst you may not be getting cold, hard cash for your products being paid via social currency does have it’s benefits including spreading your brands message far and wide.

Well, paying via social media isn’t as outlandish as it may appear. Food companies to fashion houses are now exchanging goods for positive social media posts.

Last weekend saw Marc Jacobs become the latest brand to test this method of payment out by hosting a pop-up shop in London’s Covent Garden for his fragrance “Daisy”.

The store called the “Daisy: Marc Jacobs Tweet shop” saw no money exchange hands or debit cards being swiped to make purchases but instead consumers were able to “purchase” the latest fragrance in exchange for posting on social media using the hashtag #MJDaisyChain. (more…)

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Your Business Relationship With Social Networks – Detrimental, Beneficial or Symbiotic?

By Gareth Coxon, October 21, 2013

social media

 

Love it, hate it, or only use it to catch up with friends, social media is here to stay. Social media has grown up a lot since the days of Bebo and Myspace, and now includes a myriad of different apps and sites, from Snapchat to What’sApp, Facebook, Twitter, LinkedIn, Skype, Instagram, Viber and Pinterest, they all claim to connect us together in ever more expanding ways.

From the perspective of business, Social Media is fast becoming an intrinsic and hugely important way to connect with potential customers, build up brand awareness and gain a better understanding of what the public want. Whilst Facebook in its early years did not include advertisements, it now hosts banner ads, Targeted advertising for specific demographics and even Sponsored posts that infiltrate people’s news feed in order to appear organic. What was initially a site for people to connect with friends, stay in touch and upload photos has transformed into a marketing strategy with massive potential. (more…)

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Not like other business podcasts – 4Dubz

By Gareth Coxon, April 17, 2011

Couple of weeks back I was asked if I fancied making up the numbers on a new business podcast project called 4-Dubz headed by Neil Pie at Neil Pie PHP. Neil along with Katie Millman at Jam and Mike Morrison at Mimo Media wanted to started a podcast that discussed business in a more chit chat style. Or as recent guest Stef Thomas at No Red Braces put it “chatting about stuff in an unstructured and occasionally rambling way”

It’s described as a weekly podcast, where the 4-Dubz team plus special guests chat issues related to business, 4Networking and anything else that pops up in the course of following the sketchy show outline. It’s rough and ready, off the cuff, low-grade, fairly low-rent and all recorded via a Skype chat. (more…)

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Top 10 Applications and services for a graphic designer

By Gareth Coxon, January 24, 2010

As a designer I’m increasingly using software/applications and services to make better use of my day so that I can spend more time, doing what I should be… designing.

So I though it might be interesting to share what applications and services I use day to day outside of the design packages.

I’d also be interested in what you use as part of your working day, please do add them to the comments as I’m open to new services and ways of working. But for now here’s my current list… (more…)

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