Dot Design

Creative Agency

Category Archive: Identity / Logo Design

By Gareth Coxon, April 10, 2018

Pentagram gives American Express its first visual identity overhaul In 37 Years. Looks like they’ve mainly focused on scaling down and simplifying for social media and other platforms.  (more…)

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Phallic Logo Fails

By Gareth Coxon, September 8, 2014


A few weeks ago, a brand new chicken shop in Cardiff ruffled a few feathers when it unveiled it’s new logo (pictured below).

The owner of Dirty Bird Fried Chicken, which tours festivals and events around Wales, defended the logo saying that it was just a clever way of making the “d” and the “b” in to a rooster and that it actually wasn’t as filthy as everyone was making out.

However, since the food company has also gone on to produce posters (below) telling customers to “eat cock”, “touch my breast” and “touch my thigh” we’re not so sure that the owner Neil Young and his designers actually did have a clean, wholesome image in mind. (more…)

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Netflix logo goes flat

By Gareth Coxon, April 26, 2014

netflix logo design


Seems Netflix has now joined the recent ranks of Ebay, Microsoft and Google (as well as others) in refreshing their logo with a more simplified and flattened version. The above logo was spotted in the last few days on a trailer for their new TV series ‘Orange is the new black’. (more…)

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Oscars new brand identity design

By Gareth Coxon, January 9, 2014


Oscars new brand identity designOscars new brand identity design
The Oscar statuette is one of the most recognisable icons in the world, but many people may be less familiar with the branding of the Academy of Motion Picture Arts and Sciences, or at least the designs they have used in the past. This may be the reasoning behind the Academy introducing a new brand identity design on December 12th, which has already been met with acclaim. The Academy hopes that the new design will focus attention on the work of the organisation, such as in the fields of creative arts and sciences, rather than on their annual awards ceremony which attracts some of Hollywood’s biggest players. (more…)

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Yahoo! 30 days of copying Google.

By Gareth Coxon, August 12, 2013

Yahoo logo

What do you do when your main competitor is internet giant Google? Out innovate them? Create an exciting media campaign to show how different you are to them? No apparently you copy them, well, least a little bit.

To explain, Yahoo have launched a new campaign called ’30 days of change’. This involves them showing a different version of the ‘Yahoo’ logo on their homepage and throughout their network for everyday of the month.

Don’t get me wrong I like part of the idea that Yahoo are using from a PR point of view. It’s engaging and I can imagine it promoting discussion, building hype and I’m sure it will be shared widely. But isn’t the core idea itself just a remix of Google’s (and much loved) daily logo tweak that they use to reflect an event or anniversary? (more…)

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Amazewall – Logo Design

By Gareth Coxon, July 27, 2013


AmazeWall delivers socially interactive displays that are projected onto walls or broadcast on TV screens at company events.

Dot Design recently designed the above logo for this new social media service.

Whether you want to display a constantly updating Twitter stream about your conference, keep your trade show attendees informed with up-to-the-second information, or run a Q&A session where every guest has their say, AmazeWall is for you.


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Branding, Website Design and Development – Ian Walker Family Law and Mediation Solicitors

By Gareth Coxon, April 2, 2013


Ian Walker Website design

Earlier in the year we started work on a complete branding and website design/development for Ian Walker Family Law and Mediation Solicitors.

They are a specialist firm of Solicitors and Mediators based in Honiton and catering to clients right across Devon. Specialising in assisting families during separation, divorce and afterwards, they particularly work in assisting families to find fair, durable and cost effective out of court solutions through Collaborative Law and Mediation. They offer a full Family Law service including acting in cases brought by social services. (more…)

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ITV – new logo design in detail

By Gareth Coxon, February 7, 2013

ITV Rebrand

ITV’s rebrand is one of the better I’ve seen recently. In terms of capturing the right tone and summing up what they offer as a broadcaster, it’s right on the money in my opinion.

So this post over at LogoDesignLove which details the process that the design team went through is of great interest. The use of ever changing colours to reflect the programme featured or surroundings is a nice touch and integrates the brand very well into any material. The flowing identity gives the logo design a friendly but flexible feel, creating warmth and personality.


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