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Category Archive: Design in General

The Digital World: How Technology is Shaping the Creative Industry

By Gareth Coxon, April 24, 2018


The digital world and creative worlds are both independent but intrinsically linked; they live symbiotically together. A diverse range of creative industries have developed from digital innovations, examples are video games and website design, whereas others have evolved almost beyond recognition such as film and advertising, and this means that the creative industries are as fast moving, complex and highly competitive as the digital industry on which they rely. (more…)

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Brand redesign for Channel 5

By Gareth Coxon, February 9, 2016

Channel 5’s new brand redesign did a rare thing, made me smile. I’m not saying I don’t smile much (other people’s views may vary) but in terms of design it’s an increasingly rare thing these days. But the above playful little animation did just that.

In fact the new branding seems a real shift for 5 and a successful one. (more…)

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Enel has a powerful new company identity

By Gareth Coxon, January 28, 2016





Rome based energy company Enel have just unveiled their new company identity, branding and website created by Wolff Olins.

The new identity uses cursors to communicate energy movements. Whilst this works very in animated form it’s less successful in static logo form, always difficult to convey movement in logo without moving parts.

Overall it works well, and when the identity translates to video and moving image it comes into it’s own, really giving a sense of power and energy integral to the company and brand message. (more…)

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A Typeface That Changes Like a Memory

By Gareth Coxon, January 27, 2016


A very interesting project caught my eye this week. The concept of memory and how it’s not a solid thing but more of a shifting fluid idea overtime. This idea has been reflected in a new typeface created by designers Ryan Bugden and Michelle Wainer. Called ‘Memoire’ the typeface changes during use, so slightly different variations can be used in print and digitally it slowly morphs and slightly thickens and rounds the letterforms.


“It’s hard to see the changes at first. The sharpness of the serifs softens almost imperceptibly with every use. On the first page, edges are knife-like; by the last, they are almost friendly in their roundness. “The experience we had in mind was very subtle, something you feel before you notice,” Bugden says.”

Find out more over at






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Nando’s new global rebrand

By Gareth Coxon, January 22, 2016

Nandos chicken logo

New global rebrand for Nandos sees a move away from the slightly rustic looking logo and supporting branding and a move to creating “a modern South African” look.


“There is a huge emotional connection with the brand and the logo wasn’t really broken, so we’ve refined it, simplified it and made it part of a larger system,” says Rautenbach, who adds: “The heart has been made more generous, the wordmark has been modernised and smoothed and the leaves which were visual baggage have been dropped.”


No massive change with the actual logo itself as mentioned, it’s a little cleaner and the texture has been removed and lines simplified and cleaned up.  (more…)

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David Bowie’s contribution to Graphic Design

By Gareth Coxon, January 14, 2016


David Bowies passing this week came as a huge shock. There was no mention he was ill in the press and to be honest when I heard the news (via Twitter) I initially thought it couldn’t be true, another internet hoax, sadly it wasn’t the case.

He leaves behind vast collection of legendary music, but also a huge contribution to the arts and specifically graphic design. (more…)

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3D Printed Inception Table

By Gareth Coxon, January 13, 2016

wave city table
From one of the more memorable dream scenes from Director Christoper Nolan’s film ‘Inception’ this table recreates the bending of a city block. Completely bonkers concept and fully realised via the medium of 3D printing. I wouldn’t like to be the one who has to dust or clean this but a fantastic piece all the same.

Inspired by the movie Inception by Christopher Nolan, Cyprus designer Stelios Mousarris is the author of the Wave Coffee Table : a wooden table that features an incurved skyline of buildings and skyscrapers upside-down. Designed thanks to the 3D printing technology, this object refers to the famous scene of […]


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“Designers are a nightmare to survey”

By Gareth Coxon, January 12, 2016

Graphic Designers Surveyed – the findings

Interesting book published on the findings of a survey into Graphic Designers and what it’s like to work in the design industry today.
Some of this made me smile, particularly this quote from the findings…

“Designers are a nightmare to survey. They frequently disregard instructions and give answers that can best be described, fittingly, as creative. Male designers tend to be both creative and grouchy. And almost everyone has a bone to pick with clients.”


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Best logo redesigns of 2015

By Gareth Coxon,

As high-profile logo and identity design goes, 2015 was a mixed year. There were some big successes with a further increase in ‘flat’ and simplified  logos such like Google and Netflix leading the pack. The minimalist stripped down look is definitely here to stay with no doubt more appearing over the coming year. (more…)

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Sci-Fi Sneakers just launched

By Gareth Coxon, January 24, 2015

Adidas Trainers for Astronaunts

Raf Simons Fashion designer has just launched (get it) his latest collection of retro astronaut inspired trainers for Adidas.

I particularly like the one above which have subtle sci-fi design features and details.

“Inspired by vintage astronaut suits and backpacks, moulded and machined details similar to authentic closures, zippers and straps are added,” said a statement from Adidas. “Shiny versus matte distressed materials complete the look of outer space.” (more…)

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