Dot Design

Creative Agency

Category Archive: Branding and Logo Design

Uber logo and branding receives a nip, tuck and refinement

By Gareth Coxon, February 2, 2016


New year and a new look for the Uber logo. Their main logo receives a nick and tuck, with spacing reduced, letters thickened and refined. Bringing the letters closer together and thickening them up makes complete sense, it means it’s more easily read and identified at smaller sizes.


“The first thing you’ll notice is that our logotype is at once more grounded and elevated. Some might say it’s less fussy (in part because we have cut the curls, our 1990s hairstyle). This will help you see Uber from afar, and when it’s in small places. It also reflects a more substantial look as we too have matured as a company.”



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New website and identity design for Green Man Festival

By Gareth Coxon, February 1, 2016



A refreshingly fun new identity design and website for the Wales based GreenMan Festival has surfaced. Strange characters mix well with the ‘jiggly’ letterforms of the identity itself. There’s lots to take in over at their new website. The colour palette is quite unusual but works brilliantly with dotted background patterns and contrasting colours. Simple iconography highlights areas of the festival and mixes well with weird characters that are sure to work well on merchandise and other materials. (more…)

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Nonô – the gift of identity design

By Gareth Coxon, January 30, 2016



Nice little story and identity design here. One of the partners at Pentagram gave the owner of a Beach stall in Rio a gift, the gift of design. Pentagram designed Nonô (the name of the owner) it’s new identity. One of the partners/designers at Pentagram has a house that over looks the beach where Nonô and his family had his business. They had always admired how hard they worked and how well kept the beach was. (more…)

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Brand evolution for Alaska Airlines

By Gareth Coxon, January 26, 2016



Like many of the large airlines, ‘Alaska’ has recently opted for a refinement of its existing identity and branding rather than a completely new concept. Deciding to build on what they have with this brand evolution is a smart move as they are one of the lesser known airlines operating around the world.

The designer opted to smooth out and simplify the rough lines of the previous logo and the Eskimo face illustration that features on their planes tail and other materials. (more…)

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Utopia 2016 – identity design with smileys

By Gareth Coxon, January 25, 2016


In terms of design this new identity design for Somerset House’s ‘Utopia 2016’  is quite bold move. It features rave smileys, magenta, yellow clash together and a new alien type alphabet is created.  Utopia 2016 is “a Year of Imagination and Possibility celebrates the 500th anniversary of Thomas More’s inspirational text. A year of artists, designers, provocateurs and thinkers experimenting with ways we might live, make, work and play.” (more…)

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“All-seeing owl” – new brand identity for SearchFlow

By Gareth Coxon, January 23, 2016



New identity for SearchFlow sees the use of an illustrated owl with magnifying glasses for eyes, reflecting the nature of their business.
SearchFlow is the market-leading provider of conveyancing search solutions.

I really do like this brand identity solution and the fun had with the owl icon which seems to be slightly adapted to be used through out marketing material, as seen below. (more…)

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Folk New Brand Identity – Endless Combinations

By Gareth Coxon, January 21, 2016

Screen Shot 2016-01-21 at 21.05.29

As identity design goes this is quite a radical new logo for Folk. It works like a fruit machine with lots of different combinations, with an ever changing logo as the result. The colours are obviously very in your face, it would seem inspired by pop art and 8 bit video game culture. The design really does set themselves apart from most other companies operating in the media arena.

I really do like how different and unfashionable this is compared to other new identities around at the moment. Fun is turned up to 11 here with explosions and characters, resulting in a very memorable design. (more…)

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New Logo Design and Identity for thyssenkrupp

By Gareth Coxon, January 20, 2016


When two companies merge sometimes the resulting new logo design can be somewhat difficult. Dixon Carphone anyone? I’m guessing that in many cases trying to marry up design styles and keep both clients happy that there’s an equal balance, which can be tricky.

The new logo for thyssenkrupp had to merge Thyssen with Krupp. From viewing their previous logos below you can see where the outcome has come from. It’s a good marriage of the two, bringing both up to date and creating a unified logo. The white out of the blue works well, it’s a clean, timeless design solution but fits in with a current flat design trend that looks set to last. (more…)

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Google X Has a New Logo

By Gareth Coxon, January 16, 2016

google x logo

Is it just me or does ‘Google X’ sound like a replacement for Spectre, or some another top secret evil corp set to take over the world? Maybe that’s why ‘Google X’ is now just ‘X’, although it sounds more evil and megalomaniacal doesn’t it? Just me? Anyway they have a new name and a shiny new logo to boot. Above you can see it in all its gif moving glory, using yellow and a darker shade to form the letterform. (more…)

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New Silversea Identity Design by The Partners

By Gareth Coxon, January 15, 2016


Gorgeous identity design work from The Partners for Silversea. Great use of black and white photography with splashes of red typography. Particularly like the way the type interacts and sits with the imagery. It’s very classic in style, it could have been created at any point in the last 40 years and will stand the test of time for the next 40 no doubt.

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