Dot Design

Creative Agency

CaSE – Campaign for Science and Engineering – Brand Identity Design

By Gareth Coxon, March 21, 2012

CaSE Logo Design

We recently had the pleasure of working with CaSE – Campaign for Science and Engineering on a completely new brand identity. As well as the brand identity we are also currently working on stationery, newsletter design and exhibition pop up as well as other materials.

More about The Campaign for Science & Engineering
The Campaign for Science & Engineering (CaSE) is the leading independent advocate for science and engineering in the UK.

Their mission is to raise the political profile of science and engineering. CaSE passionately believe in the economic and cultural importance of scientific and technological education and development, and the vital need for the funding of this research by Government and industry.

The strength of our policy advocacy is due to our political networks, independent analysis, broad membership, and responsiveness.

CaSE achieve their objectives by:

• Working with a wide range of industrialists, educationalists, researchers and academics involved in science in engineering
• Commenting in the media and interacting with backbench Parliamentarians to keep science policy at the forefront of the public agenda
• Publishing analyses, briefings and responses to public consultations
• Meeting directly with ministers, civil servants, Parliamentarians, and advisers in Westminster, Whitehall, Edinburgh, Cardiff, and Belfast.

Below you can see the initial concept work for the main brand identity and brief exploration of how this could be applied to their newsletter…

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Initial Logo Design Concept No: 1
Identity design, pattern development and brief example of the identity on a newsletter.

Logo Design Concept in one colour black with and without main title

 

Campaign for Science and Enginnering Logo Design

 

Suggested colour palette

Campaign for Science and Engineering Branding Design

 

Alternative colour palettes

Campaign for Science and Engineering Logo Design

 

Alternative layouts of the proposed identity design.

Campaign for Science and Engineering Logo Designer

 

Possible display of images within the proposed identity

Campaign for Science and Engineering Branding Designer

 

Pattern development possible on other materials.

Campaign for Science and Engineering Logo Designer

 

Brief exploration of how identity could be applied to the CaSE Newsletter

Campaign for Science and Engineering Identity Design

 

 

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Initial Logo Design Concept No: 2
Identity design, pattern development and brief example of the identity on a newsletter.

 

Logo Design Concept in one colour black with and without main title.

Campaign for Science and Engineering Brand Design

 

Suggested colour palette

Campaign for Science and Engineering Logo Designer

 

Suggested colour palettes

Campaign for Science and Engineering Brand Designer

 

Brief exploration of how identity could be applied to the CaSE Newsletter

Campaign for Science and Engineering Branding Designer

 

 

 

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Initial Logo Design Concept No: 3
Identity design, pattern development and brief example of the identity on a newsletter.

 

Logo Design Concept in one colour black with and without main title

Identity Designer

 

Suggested colour palette

Science and Engineering Logo Design

 

Suggested colour palettes

Science and Engineering Branding Designer

 

Pattern development possible on other materials.

Science Brand Design

 

Brief exploration of how identity could be applied to the CaSE Newsletter

CaSE Identity Designer

 

Concept 3 is decided as more appropriate to the organisation is chosen for further development.

Campaign for Science and Engineering Branding Designer

 

Refinement of cog/atom icon.

Logo Designer

 

Alternative positions of the cog/atom icon.

Branding Designer Devon

 

Raising of cog/atom icon inline with the top of the text.

Graphic Designer South Devon

 

Selected colour palette.

CaSe Logo Design

 

Graphic Design Totnes, Devon.


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Final Identity Design


 

CaSE Logo Design

 

 

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9 Comments
    • GarethDotDesign

       @StevenHughes That’s right Steven, we development that route further, refined the cog/atom and are currently working on Newsletter, Pop Up Banner and other materials at the moment.

    • GarethDotDesign

       @StevenHughes That’s right Steven, we developed that route further, refining the cog/atom. Currently working on Newsletter, Pop Up Banner and other materials at the moment.

  1. jlush2

    Option 1 was best (esp. with the ‘images within’) but it does look a little too much like the Science Museum logo!

    • GarethDotDesign

       @jlush2 Thanks for taking the time to comment James, appreciated. Just taken a look at the Science Museum’s website. Do you see it as similar because it’s stacked and geometric? I do see where you’re coming from, now I’ve studied it.

      • jlush2

         @GarethDotDesign Yeah, that was it really, and that it’s really angular. They’re adverts are always all over London so that pushes to the forefront of the mind too.

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