Dot Design

Creative Agency

‘Experience Amazing’: Intel Rebrand

By Gareth Coxon, January 20, 2016

This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been around for almost 50 years and have chosen to highlight the experience side of what they do with a new campaign “Experience Amazing.” The video above focuses on those experiences that Intel have made happen via their technology.


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New Logo Design and Identity for thyssenkrupp

By Gareth Coxon,


When two companies merge sometimes the resulting new logo design can be somewhat difficult. Dixon Carphone anyone? I’m guessing that in many cases trying to marry up design styles and keep both clients happy that there’s an equal balance, which can be tricky.

The new logo for thyssenkrupp had to merge Thyssen with Krupp. From viewing their previous logos below you can see where the outcome has come from. It’s a good marriage of the two, bringing both up to date and creating a unified logo. The white out of the blue works well, it’s a clean, timeless design solution but fits in with a current flat design trend that looks set to last. (more…)

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The Known Universe in One Image

By Gareth Coxon, January 17, 2016


What an undertaking this is, artist Pablo Carlos Budassi has combined satellite images and NASA Rover images to create one over all photograph of the know universe. This just illustrates the scale of the universe that we know of, which could just be the tip of the iceberg.

A fascinating project which really does show how (as far as this image goes) insignificant we are. Hats off to Pablo.
You can see a closeup zoom in image over at fastcodesign  (more…)

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Google X Has a New Logo

By Gareth Coxon, January 16, 2016

google x logo

Is it just me or does ‘Google X’ sound like a replacement for Spectre, or some another top secret evil corp set to take over the world? Maybe that’s why ‘Google X’ is now just ‘X’, although it sounds more evil and megalomaniacal doesn’t it? Just me? Anyway they have a new name and a shiny new logo to boot. Above you can see it in all its gif moving glory, using yellow and a darker shade to form the letterform. (more…)

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New Silversea Identity Design by The Partners

By Gareth Coxon, January 15, 2016


Gorgeous identity design work from The Partners for Silversea. Great use of black and white photography with splashes of red typography. Particularly like the way the type interacts and sits with the imagery. It’s very classic in style, it could have been created at any point in the last 40 years and will stand the test of time for the next 40 no doubt.

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David Bowie’s contribution to Graphic Design

By Gareth Coxon, January 14, 2016


David Bowies passing this week came as a huge shock. There was no mention he was ill in the press and to be honest when I heard the news (via Twitter) I initially thought it couldn’t be true, another internet hoax, sadly it wasn’t the case.

He leaves behind vast collection of legendary music, but also a huge contribution to the arts and specifically graphic design. (more…)

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New York Public Library Images 180,000 Free for download

By Gareth Coxon,


A great resource has just opened up over at the New York Public Library. They have just digitised over 180,000 of their photos, illustrations, maps and you can download these for free to use as you may as most are no longer under copyright.

“Did you know that more than 180,000 of the items in our Digital Collections are in the public domain?
That means everyone has the freedom to enjoy and reuse these materials in almost limitless ways. The Library now makes it possible to download such items in the highest resolution available directly from the Digital Collections website.


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3D Printed Inception Table

By Gareth Coxon, January 13, 2016

wave city table
From one of the more memorable dream scenes from Director Christoper Nolan’s film ‘Inception’ this table recreates the bending of a city block. Completely bonkers concept and fully realised via the medium of 3D printing. I wouldn’t like to be the one who has to dust or clean this but a fantastic piece all the same.

Inspired by the movie Inception by Christopher Nolan, Cyprus designer Stelios Mousarris is the author of the Wave Coffee Table : a wooden table that features an incurved skyline of buildings and skyscrapers upside-down. Designed thanks to the 3D printing technology, this object refers to the famous scene of […]


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“Designers are a nightmare to survey”

By Gareth Coxon, January 12, 2016

Graphic Designers Surveyed – the findings

Interesting book published on the findings of a survey into Graphic Designers and what it’s like to work in the design industry today.
Some of this made me smile, particularly this quote from the findings…

“Designers are a nightmare to survey. They frequently disregard instructions and give answers that can best be described, fittingly, as creative. Male designers tend to be both creative and grouchy. And almost everyone has a bone to pick with clients.”


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