A refreshingly fun new identity design and website for the Wales based GreenMan Festival has surfaced. Strange characters mix well with the ‘jiggly’ letterforms of the identity itself. There’s lots to take in over at their new website. The colour palette is quite unusual but works brilliantly with dotted background patterns and contrasting colours. Simple iconography highlights areas of the festival and mixes well with weird characters that are sure to work well on merchandise and other materials. (more…)
Always been partial to a Chemical Brothers album or two. Having tracked their career since their debut album ‘Exit Planet Dust’ back in 1995. They’ve always manage to stay fresh, musically and visually relevant.
Their latest video illustrates they’re still pushing boundaries and ideas, with a dancer seemly slowing transforming into a 3D printed version of herself. The transformation happens slowly limb by limb, with a beating heart showing beneath a cage like torso. The track itself is sung by Beck etc another of the their collaborations with well-known and respected singers. (more…)
Nice little story and identity design here. One of the partners at Pentagram gave the owner of a Beach stall in Rio a gift, the gift of design. Pentagram designed Nonô (the name of the owner) it’s new identity. One of the partners/designers at Pentagram has a house that over looks the beach where Nonô and his family had his business. They had always admired how hard they worked and how well kept the beach was. (more…)
Rome based energy company Enel have just unveiled their new company identity, branding and website created by Wolff Olins.
The new identity uses cursors to communicate energy movements. Whilst this works very in animated form it’s less successful in static logo form, always difficult to convey movement in logo without moving parts.
Overall it works well, and when the identity translates to video and moving image it comes into it’s own, really giving a sense of power and energy integral to the company and brand message. (more…)
A very interesting project caught my eye this week. The concept of memory and how it’s not a solid thing but more of a shifting fluid idea overtime. This idea has been reflected in a new typeface created by designers Ryan Bugden and Michelle Wainer. Called ‘Memoire’ the typeface changes during use, so slightly different variations can be used in print and digitally it slowly morphs and slightly thickens and rounds the letterforms.
“It’s hard to see the changes at first. The sharpness of the serifs softens almost imperceptibly with every use. On the first page, edges are knife-like; by the last, they are almost friendly in their roundness. “The experience we had in mind was very subtle, something you feel before you notice,” Bugden says.”
Like many of the large airlines, ‘Alaska’ has recently opted for a refinement of its existing identity and branding rather than a completely new concept. Deciding to build on what they have with this brand evolution is a smart move as they are one of the lesser known airlines operating around the world.
The designer opted to smooth out and simplify the rough lines of the previous logo and the Eskimo face illustration that features on their planes tail and other materials. (more…)
In terms of design this new identity design for Somerset House’s ‘Utopia 2016’ is quite bold move. It features rave smileys, magenta, yellow clash together and a new alien type alphabet is created. Utopia 2016 is “a Year of Imagination and Possibility celebrates the 500th anniversary of Thomas More’s inspirational text. A year of artists, designers, provocateurs and thinkers experimenting with ways we might live, make, work and play.”(more…)
New identity for SearchFlow sees the use of an illustrated owl with magnifying glasses for eyes, reflecting the nature of their business.
SearchFlow is the market-leading provider of conveyancing search solutions.
I really do like this brand identity solution and the fun had with the owl icon which seems to be slightly adapted to be used through out marketing material, as seen below. (more…)
New global rebrand for Nandos sees a move away from the slightly rustic looking logo and supporting branding and a move to creating “a modern South African” look.
“There is a huge emotional connection with the brand and the logo wasn’t really broken, so we’ve refined it, simplified it and made it part of a larger system,” says Rautenbach, who adds: “The heart has been made more generous, the wordmark has been modernised and smoothed and the leaves which were visual baggage have been dropped.”
No massive change with the actual logo itself as mentioned, it’s a little cleaner and the texture has been removed and lines simplified and cleaned up. (more…)
As identity design goes this is quite a radical new logo for Folk. It works like a fruit machine with lots of different combinations, with an ever changing logo as the result. The colours are obviously very in your face, it would seem inspired by pop art and 8 bit video game culture. The design really does set themselves apart from most other companies operating in the media arena.
I really do like how different and unfashionable this is compared to other new identities around at the moment. Fun is turned up to 11 here with explosions and characters, resulting in a very memorable design. (more…)