Dot Design

Creative Agency

Brand evolution for Alaska Airlines

By Gareth Coxon, January 26, 2016

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Like many of the large airlines, ‘Alaska’ has recently opted for a refinement of its existing identity and branding rather than a completely new concept. Deciding to build on what they have with this brand evolution is a smart move as they are one of the lesser known airlines operating around the world.

The designer opted to smooth out and simplify the rough lines of the previous logo and the Eskimo face illustration that features on their planes tail and other materials. (more…)

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Utopia 2016 – identity design with smileys

By Gareth Coxon, January 25, 2016

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In terms of design this new identity design for Somerset House’s ‘Utopia 2016’  is quite bold move. It features rave smileys, magenta, yellow clash together and a new alien type alphabet is created.  Utopia 2016 is “a Year of Imagination and Possibility celebrates the 500th anniversary of Thomas More’s inspirational text. A year of artists, designers, provocateurs and thinkers experimenting with ways we might live, make, work and play.” (more…)

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“All-seeing owl” – new brand identity for SearchFlow

By Gareth Coxon, January 23, 2016

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New identity for SearchFlow sees the use of an illustrated owl with magnifying glasses for eyes, reflecting the nature of their business.
SearchFlow is the market-leading provider of conveyancing search solutions.

I really do like this brand identity solution and the fun had with the owl icon which seems to be slightly adapted to be used through out marketing material, as seen below. (more…)

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Nando’s new global rebrand

By Gareth Coxon, January 22, 2016

Nandos chicken logo


New global rebrand for Nandos sees a move away from the slightly rustic looking logo and supporting branding and a move to creating “a modern South African” look.

 

“There is a huge emotional connection with the brand and the logo wasn’t really broken, so we’ve refined it, simplified it and made it part of a larger system,” says Rautenbach, who adds: “The heart has been made more generous, the wordmark has been modernised and smoothed and the leaves which were visual baggage have been dropped.”

 

No massive change with the actual logo itself as mentioned, it’s a little cleaner and the texture has been removed and lines simplified and cleaned up.  (more…)

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Folk New Brand Identity – Endless Combinations

By Gareth Coxon, January 21, 2016



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As identity design goes this is quite a radical new logo for Folk. It works like a fruit machine with lots of different combinations, with an ever changing logo as the result. The colours are obviously very in your face, it would seem inspired by pop art and 8 bit video game culture. The design really does set themselves apart from most other companies operating in the media arena.

I really do like how different and unfashionable this is compared to other new identities around at the moment. Fun is turned up to 11 here with explosions and characters, resulting in a very memorable design. (more…)

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‘Experience Amazing’: Intel Rebrand

By Gareth Coxon, January 20, 2016

This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been around for almost 50 years and have chosen to highlight the experience side of what they do with a new campaign “Experience Amazing.” The video above focuses on those experiences that Intel have made happen via their technology.

(more…)

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New Logo Design and Identity for thyssenkrupp

By Gareth Coxon,


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When two companies merge sometimes the resulting new logo design can be somewhat difficult. Dixon Carphone anyone? I’m guessing that in many cases trying to marry up design styles and keep both clients happy that there’s an equal balance, which can be tricky.

The new logo for thyssenkrupp had to merge Thyssen with Krupp. From viewing their previous logos below you can see where the outcome has come from. It’s a good marriage of the two, bringing both up to date and creating a unified logo. The white out of the blue works well, it’s a clean, timeless design solution but fits in with a current flat design trend that looks set to last. (more…)

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The Known Universe in One Image

By Gareth Coxon, January 17, 2016

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What an undertaking this is, artist Pablo Carlos Budassi has combined satellite images and NASA Rover images to create one over all photograph of the know universe. This just illustrates the scale of the universe that we know of, which could just be the tip of the iceberg.

A fascinating project which really does show how (as far as this image goes) insignificant we are. Hats off to Pablo.
You can see a closeup zoom in image over at fastcodesign  (more…)

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Google X Has a New Logo

By Gareth Coxon, January 16, 2016

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Is it just me or does ‘Google X’ sound like a replacement for Spectre, or some another top secret evil corp set to take over the world? Maybe that’s why ‘Google X’ is now just ‘X’, although it sounds more evil and megalomaniacal doesn’t it? Just me? Anyway they have a new name and a shiny new logo to boot. Above you can see it in all its gif moving glory, using yellow and a darker shade to form the letterform. (more…)

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